Sgrrush1's Profile

Award winning creative professional with outstanding ability to merge design and strategy, in search of a challenging creative role. Well diversified with experience across design disciplines, ranging from FMCG packaging to advertising. Creative leader with exceptional project management skills from concept to execution.

Swedish citizen with full working permits for EU and USA.

Art Director, F. Gaviña & Sons, Inc, January 2006 – Present:

F. Gaviña & Sons, Inc is a top US coffee roaster with high-end house brands, as well as being a coffee producing partner for McDonald’s USA. Since I joined the organization in 2006, the company has launched its first series of advertising campaigns, increasing brand awareness and household penetration significantly. In addition, brand restages under my art direction have notably increased distribution and sales of both house brands and private label products.

·       Designed and oversaw creative assets and strategies for integrated advertising campaigns garnering significant lift in brand awareness and purchase intent.

·       Created packaging designs for high-end house brands Don Francisco’s, Café Gaviña and José’s.

·       Created new packaging designs for McDonald’s Coffee, used in the launch of McCafé across the USA.

·       Designed collateral and POS materials for house brands, as well as national private label clients.

·       Acted as liaison to outside vendors, working closely with print houses, photographers, and creative agencies.

·       Responsible for press checks and prepress for all graphics company-wide. 

·       Managed social media programs, initiating the company’s presence on Facebook, building the fan base and creating meaningful conversations with brand loyalists.

·       Art directed photo shoots, including commercial set design and post work such as creative retouching.

·       Designed e-commerce web site for Don Francisco’s Coffee, increasing customer base and optimizing shopability of the site.

·       Worked as cross-functional lead within extremely tight timelines, pulling together a multi-departmental production team for flawless execution every time.

Freelance Graphic Designer, Eklund Design, January 2003 – Present

·       Designed key art for entertainment clients, including posters, album covers, etc

·       Photo and headshot retouching

·       Logo and identity design

Office Manager, Frantz Management LA, August 2003 – January 2006.

·       Client relations and promotion

·       Agency relations and communications

·      Office management

Core Qualifications   

·       Advertising

·       Brand and Packaging Design

·       Collateral

·       POS

·       Entertainment

·       Creative Retouch

·       Production and Press

·       Mock Ups / Scamps

·       Social Media

Computer Experience   

·      Adobe Creative Suite (4+): Photoshop CS, Illustrator CS, InDesign CS

·      Microsoft Office: Word, Excel, Powerpoint

·      Misc. Design Software: QuarkXpress, Fireworks