Bertcallens's Profile

I am currently working as a mediaplanner at Mindshare Brussels. Mindshare is a global media-agency present in almost every country with clients such as Nike, Diesel, Volvo, Unilever and many others. The brands I'm working on are all Unilevers', more specific; Axe, Lipton, Ben & Jerry's and two local margarine-brands called Solo and Planta.

Creative advertising is my passion, both online as offline. Therefore two colleagues and myself founded an advertisingblog called CreativeCriminals.com in 2009. Feeded everyday with the most creative and most efficient advertising campaigns worldwide, I manage to keep up with the new trends and technology in the advertising world. Our blog is also growing and becoming a reliable source for advertising lovers.

WIth my background of advertising blogger, I was asked to write articles for De Standaard, one of the bigger newspapers in Belgium. With every week two articles I sometimes make it on their homepage or in the printed newspaper.