Sjgoldenpr's Profile

SJ Golden Associates, Inc. is a full-service public relations and strategic branding firm with almost 30-years of experience working exclusively with editorial, production, visual effects, animation, motion graphics, music and audio companies - to provide them with an integrated, marketing-driven approach to taking their businesses to the next level.

We’re skilled at introducing creative companies to the vast pool of potential clients that only national and global media outlets have the reach to access.

Our approach to PR is all about achieving the level of brand recognition needed to engage a new generation of decision-makers at ad agencies, networks, film studios and corporations - and giving them the confidence to entrust your company with that first job.

Our firm consistently secures 20-30 articles for every release we pitch. However, we’re not about getting ‘ink.’ However, our focus is on using PR as an effective sales tool that attracts new work and competitively positioning creative companies alongside high-profile players in their field.

Longstanding working relationships with an extensive list of editors, publishers, and contributing writers - along with our personalized, one-to-one approach to pitching them - enables SJG to maintain a steady flow of press.

Articles are thoughtfully crafted to showcase a creative studio as a resource for a broad range of work. The level of ‘earned media’ we achieve builds industry-wide credibility and awareness for a creative company, while paving the way for more effective sales calls and networking.

A PR Firm’s Impact is Proportionate to the Level of Talent + Commitment of Time it Invests in its Clients.The amount of time dedicates to each account, and the level of experience of the person who ultimately works on it are key to maximizing the impact of public relations on a company’s growth.

Honed into a boutique, SJG. limits its roster to two to four creative companies, enabling its founder, Sherri Golden, to work directly with each account. Clients can be assured that the same industry veteran who peaked their interest - with her knowledge of the industry, marketing savvy, fresh ideas, PR prowess and extensive network of media contacts - will bring that full range of experience to the task of implementing their branding + PR campaign. This level of service + commitment is fundamental to our process.

About The Principal
Sherri Golden, a native New Yorker, has worked exclusively in advertising, television, film, new media and corporate communications for almost three decades as a former marketing director for a major film studio, and business strategy consultant, In 1988, drawing upon her complement of experience in the industry, she launched SJ Golden Associates, Inc., an integrated strategic branding and PR firm dedicated to working with creative companies.

Our Services:
SJG provides a full complement of services - from marketing consultation, strategic branding, sales-driven public relations campaigns to crafting website content, marketing material and sales tools. This integrated approach enables the firm to take maximum advantage of a range of opportunities that achieve the national visibility and brand recognition needed to position a creative company for growth.